Holistic Engineering - the ICON Difference: When developing suspension components for a new vehicle, ICON takes a different approach than many others. Rather than focusing in on one particular part, ICON engineers look at the vehicle as a whole, identify inherent strengths and weaknesses, and set a target for performance. With a focus on maximizing wheel travel and improving ride quality, ICON will develop components that address (and often times replace) OE limiting factors. This "holistic engineering" philosophy often results in the development of several parts designed to work together as a system to provide a balanced on and off-road performance upgrade. Because ICON is designing and manufacturing all of the components necessary to improve the performance of a vehicle from front to back, end-users can rest easy knowing they are dealing with ONE manufacturer, ONE standard of quality, and ONE awesome warranty to back it all up.